Information architecture (IA) focuses on organizing, structuring, and labeling data in an effective and sustainable way.  The goal is to help users find information and complete tasks. To do this, one needs to understand how to fit pieces of information together to create a larger picture. IA shows how items relate to each other within the system. For instance; the ideal requirements for software engineering follows the following process:

Inception – This is where the requirements for the software are gathered

Analysis of the requirements

Design – Architectural layout of the software

Algorithms – Construction phase, pseudocodes are written

Software testing – Testing the effectiveness and useability of the product

Deployment/Maintainance – Here the DevOps comes into play

Information Architecture helps you make sense of your messes. A mess is any disorganized situation or information. IA as a concept can be applied in all fields ranging from Designers, Marketers, Developers, Managers,  etc.

Q/A Session with Mr. Gino Osahon

Take home points:

The first step in building a successful product is putting the right team together, this includes a combination of different skills set to meet the engineering requirements.

Grow with your team, giving room for learning opportunities and development.

A product validates a community, this simply means building useful solutions. Participating in Hackathons is a good example.

In a product launch, consider involving direct stakeholders to create more awareness and scale your audience.

Leveraging community support, word of mouth/referrals, sponsoring meetups and events, etc. would go a long way in scaling products. 

Build your community and network while leveraging existing platforms.

Put yourself or your Startup in the limelight by telling your stories through articles, video contents, participating actively in Tech community events, and others.

Endeavor to stay motivated at what you do by looking back at how far you’ve come and where you’re heading to. Always remember there’s a shining light at the end of the tunnel and the future is bright!